Kabuto Noodles

London

Deliverables:

Social Media Management,Content Creation,Influencer Marketing

Kabuto Noodles needed to establish a stronger social media presence to connect with their target audience and drive brand awareness in a competitive market.

Paid Social Reach

380K

Influencer Coverage

30K Engagements

Newsletter Open Rate

43%

New Website Users

+83%

Our team created a social media strategy that included content creation, influencer marketing, paid social advertising, and copywriting. We visited the Kabuto Noodles location to take photos for eye-catching content and worked with influencers who had a combined total of 49K followers. We offered them complimentary appointments in exchange for coverage on social media to boost exposure. They shared 58 pieces of content in total with a fantastic Engagement Rate of 6.2%.

We also organised a paid collaboration with digital creators and fashion presenters. Our influencer marketing led to 30K people engaging directly with the Kabuto Noodles campaign.

We wrote newsletters and blogs for the Kabuto Noodles website featuring industry tips and the latest trends to build engagement with new and existing clients. These proved popular and had an average click through rate of 4.7% and an average open rate of 43%.

To help increase bookings we ran a promotion for people who booked within a certain time frame using a promotional code. They each received a goodie bag of products inside a branded tote bag which we designed for people to reuse to continue raising brand awareness long after they'd left the location.

We used a funnel approach for paid social, driving awareness of the Kabuto Noodles brand using an engagement objective. We then retargeted this engaged audience with a conversion campaign, promoting the unique booking code. We achieved a paid reach of 380k, with an above average watch time of nine seconds, and a unique link click through rate of 2.38%.

Overall 90 promo codes were used, and the business gained 47 new customers during the six month campaign period. We predicted these would lead to a +61% ROI after two years.

"The team has transformed our social media presence with creative content that perfectly captures our brand voice. The results speak for themselves - we've seen real business impact from their work."

Crispin Busk

Founder, Kabuto Noodles

The Challenge

As a challenger brand in the instant noodle market, Kabuto needed to differentiate themselves from established competitors and create an authentic connection with health-conscious consumers.

Our Approach

We developed a content strategy that highlighted their premium ingredients and convenient healthy eating message, combined with a distinctive visual identity across platforms.