Pro You

Los Angeles

Deliverables:

Content Creation,Influencer Marketing,Social Media Management

We helped Pro You develop and implement a comprehensive digital strategy for their launch as a premium supplement and wellness brand.

Paid Social Reach

380K

Influencer Coverage

30K Engagements

Newsletter Open Rate

43%

New Website Users

+83%

Our team created a social media strategy that included content creation, influencer marketing, paid social advertising, and copywriting. We visited the Pro You location to take photos for eye-catching content and worked with influencers who had a combined total of 49K followers. We offered them complimentary appointments in exchange for coverage on social media to boost exposure. They shared 58 pieces of content in total with a fantastic Engagement Rate of 6.2%.

We also organised a paid collaboration with digital creators and fashion presenters. Our influencer marketing led to 30K people engaging directly with the Pro You campaign.

We wrote newsletters and blogs for the Pro You website featuring industry tips and the latest trends to build engagement with new and existing clients. These proved popular and had an average click through rate of 4.7% and an average open rate of 43%.

To help increase bookings we ran a promotion for people who booked within a certain time frame using a promotional code. They each received a goodie bag of products inside a branded tote bag which we designed for people to reuse to continue raising brand awareness long after they'd left the location.

We used a funnel approach for paid social, driving awareness of the Pro You brand using an engagement objective. We then retargeted this engaged audience with a conversion campaign, promoting the unique booking code. We achieved a paid reach of 380k, with an above average watch time of nine seconds, and a unique link click through rate of 2.38%.

Overall 90 promo codes were used, and the business gained 47 new customers during the six month campaign period. We predicted these would lead to a +61% ROI after two years.

"Their strategic approach to our digital presence was instrumental in our successful launch. They understood our mission of creating science-backed wellness products and translated that into engaging content that resonated with our audience."

Emma Watson

CEO, Pro You

The Challenge

Pro You needed to establish credibility and trust in the crowded wellness market while effectively communicating their science-backed approach to supplements.

Our Approach

We created an integrated content strategy focused on education and transparency, partnering with health professionals and wellness influencers to amplify their message.