Pan Technicon

London

Deliverables:

Brand Strategy,Content Marketing,Social Advertising

We collaborated with Pan Technicon to launch their innovative Japanese-Nordic restaurant concept in London's competitive dining scene.

Paid Social Reach

380K

Influencer Coverage

30K Engagements

Newsletter Open Rate

43%

New Website Users

+83%

Our team created a social media strategy that included content creation, influencer marketing, paid social advertising, and copywriting. We visited the Pan Technicon location to take photos for eye-catching content and worked with influencers who had a combined total of 49K followers. We offered them complimentary appointments in exchange for coverage on social media to boost exposure. They shared 58 pieces of content in total with a fantastic Engagement Rate of 6.2%.

We also organised a paid collaboration with digital creators and fashion presenters. Our influencer marketing led to 30K people engaging directly with the Pan Technicon campaign.

We wrote newsletters and blogs for the Pan Technicon website featuring industry tips and the latest trends to build engagement with new and existing clients. These proved popular and had an average click through rate of 4.7% and an average open rate of 43%.

To help increase bookings we ran a promotion for people who booked within a certain time frame using a promotional code. They each received a goodie bag of products inside a branded tote bag which we designed for people to reuse to continue raising brand awareness long after they'd left the location.

We used a funnel approach for paid social, driving awareness of the Pan Technicon brand using an engagement objective. We then retargeted this engaged audience with a conversion campaign, promoting the unique booking code. We achieved a paid reach of 380k, with an above average watch time of nine seconds, and a unique link click through rate of 2.38%.

Overall 90 promo codes were used, and the business gained 47 new customers during the six month campaign period. We predicted these would lead to a +61% ROI after two years.

"The launch campaign exceeded all our expectations. The team's strategic approach to positioning our concept resulted in immediate recognition within London's competitive dining scene."

Markus Thesleff

Founder, Pan Technicon

The Challenge

Pan Technicon needed to establish their unique culinary identity and attract discerning diners in a saturated London restaurant market.

Our Approach

Our integrated campaign combined compelling visual storytelling with targeted social advertising to highlight the restaurant's distinctive fusion concept and premium dining experience.