Givenchy Beauty

Paris

Deliverables:

Content Creation,Content Marketing Strategy,Influencer Marketing,Public Relations

We partnered with Givenchy Beauty to revitalize their digital presence and create a cohesive strategy across social platforms, resulting in a 76% increase in engagement and 43% growth in follower count.

Paid Social Reach

380K

Influencer Coverage

30K Engagements

Newsletter Open Rate

43%

New Website Users

+83%

Our team created a social media strategy that included content creation, influencer marketing, paid social advertising, and copywriting. We visited the Givenchy Beauty location to take photos for eye-catching content and worked with influencers who had a combined total of 49K followers. We offered them complimentary appointments in exchange for coverage on social media to boost exposure. They shared 58 pieces of content in total with a fantastic Engagement Rate of 6.2%.

We also organised a paid collaboration with digital creators and fashion presenters. Our influencer marketing led to 30K people engaging directly with the Givenchy Beauty campaign.

We wrote newsletters and blogs for the Givenchy Beauty website featuring industry tips and the latest trends to build engagement with new and existing clients. These proved popular and had an average click through rate of 4.7% and an average open rate of 43%.

To help increase bookings we ran a promotion for people who booked within a certain time frame using a promotional code. They each received a goodie bag of products inside a branded tote bag which we designed for people to reuse to continue raising brand awareness long after they'd left the location.

We used a funnel approach for paid social, driving awareness of the Givenchy Beauty brand using an engagement objective. We then retargeted this engaged audience with a conversion campaign, promoting the unique booking code. We achieved a paid reach of 380k, with an above average watch time of nine seconds, and a unique link click through rate of 2.38%.

Overall 90 promo codes were used, and the business gained 47 new customers during the six month campaign period. We predicted these would lead to a +61% ROI after two years.

"The team truly understands our brand ethos and has transformed how we connect with our audience digitally. They've helped us maintain our luxury positioning while making our brand more accessible and relevant to younger consumers."

Laura Farrand

Head of PR, Givenchy Parfums

The Challenge

Givenchy Beauty needed to connect with a younger demographic while maintaining their luxury positioning. They faced increasing competition from digital-first beauty brands and needed to establish a distinctive voice in the crowded social media landscape.

Our Approach

Our approach combined high-end content creation with strategic influencer partnerships. We developed a comprehensive content calendar that balanced product promotion with lifestyle content that resonated with their target audience.