Kenzo Parfums

Paris

Deliverables:

Influencer Marketing,Content Creation,Brand Strategy,Public Relations

We created an innovative digital campaign for Kenzo Parfums' new fragrance launch that integrated social media, influencer partnerships, and immersive digital experiences.

Paid Social Reach

380K

Influencer Coverage

30K Engagements

Newsletter Open Rate

43%

New Website Users

+83%

Our team created a social media strategy that included content creation, influencer marketing, paid social advertising, and copywriting. We visited the Kenzo Parfums location to take photos for eye-catching content and worked with influencers who had a combined total of 49K followers. We offered them complimentary appointments in exchange for coverage on social media to boost exposure. They shared 58 pieces of content in total with a fantastic Engagement Rate of 6.2%.

We also organised a paid collaboration with digital creators and fashion presenters. Our influencer marketing led to 30K people engaging directly with the Kenzo Parfums campaign.

We wrote newsletters and blogs for the Kenzo Parfums website featuring industry tips and the latest trends to build engagement with new and existing clients. These proved popular and had an average click through rate of 4.7% and an average open rate of 43%.

To help increase bookings we ran a promotion for people who booked within a certain time frame using a promotional code. They each received a goodie bag of products inside a branded tote bag which we designed for people to reuse to continue raising brand awareness long after they'd left the location.

We used a funnel approach for paid social, driving awareness of the Kenzo Parfums brand using an engagement objective. We then retargeted this engaged audience with a conversion campaign, promoting the unique booking code. We achieved a paid reach of 380k, with an above average watch time of nine seconds, and a unique link click through rate of 2.38%.

Overall 90 promo codes were used, and the business gained 47 new customers during the six month campaign period. We predicted these would lead to a +61% ROI after two years.

"The campaign beautifully captured the essence of our fragrance through digital channels. Their innovative approach to sensory storytelling created genuine excitement and demand that translated directly to sales."

Sophie Laurent

Marketing Director, Kenzo Parfums

The Challenge

Kenzo needed to cut through the noise in the crowded fragrance market and create an emotional connection with consumers who couldn't experience the scent through digital channels.

Our Approach

We developed a multi-faceted campaign that used sensory storytelling and creative influencer collaborations to evoke the essence of the fragrance and build anticipation for the launch.