Buster + Punch

London

Deliverables:

Content Strategy,Social Media Advertising,Brand Development

We partnered with Buster + Punch to transform their perception from a hardware manufacturer to a premium lifestyle brand through strategic digital marketing.

Paid Social Reach

380K

Influencer Coverage

30K Engagements

Newsletter Open Rate

43%

New Website Users

+83%

Our team created a social media strategy that included content creation, influencer marketing, paid social advertising, and copywriting. We visited the Buster + Punch location to take photos for eye-catching content and worked with influencers who had a combined total of 49K followers. We offered them complimentary appointments in exchange for coverage on social media to boost exposure. They shared 58 pieces of content in total with a fantastic Engagement Rate of 6.2%.

We also organised a paid collaboration with digital creators and fashion presenters. Our influencer marketing led to 30K people engaging directly with the Buster + Punch campaign.

We wrote newsletters and blogs for the Buster + Punch website featuring industry tips and the latest trends to build engagement with new and existing clients. These proved popular and had an average click through rate of 4.7% and an average open rate of 43%.

To help increase bookings we ran a promotion for people who booked within a certain time frame using a promotional code. They each received a goodie bag of products inside a branded tote bag which we designed for people to reuse to continue raising brand awareness long after they'd left the location.

We used a funnel approach for paid social, driving awareness of the Buster + Punch brand using an engagement objective. We then retargeted this engaged audience with a conversion campaign, promoting the unique booking code. We achieved a paid reach of 380k, with an above average watch time of nine seconds, and a unique link click through rate of 2.38%.

Overall 90 promo codes were used, and the business gained 47 new customers during the six month campaign period. We predicted these would lead to a +61% ROI after two years.

"Their strategic vision helped us transform our digital presence and establish ourselves as a lifestyle brand. The creative content and targeted campaigns have directly contributed to our business growth and international expansion."

Martin Pugh

Founder, Buster + Punch

The Challenge

Buster + Punch needed to elevate their brand positioning and reach design-conscious consumers who would appreciate their unique approach to home hardware.

Our Approach

We developed a content strategy that showcased their products in aspirational interior contexts and highlighted their design heritage and craftsmanship.